Education is the latest area with the potential (Q gain from
artificial intelligence CAl), and Genesis MediaCoffi, a provider of
education management solutions, has been testing an AI sys tem
for launch next month.
Witaya Students can learn anywhere
The company's education team has been
working and experimenting with an AI
s)15tem caLled "Edbot" and is in the process
of testing it before being introduced to
users in April.
"A lot of Thais are engaged with social
media," said founder and chief executive
Witaya Mit5atma. "There are 40 million
line users and 47 minion Facehook use rs
here, 50 we want to make use of social
media plat fonns for education."
Edbot was developed to serve children
seeking am;''I,'ers to questions across various
ar ea.:'i of study.
Wltaya: Students can learn anywhere "Unlike results from :search engines, kids
will get fa5ter and more straight-to -the
point answers from Edbot because all the
data in the system is related to education and subjects that students have studied," Mr
Edbor is one of 21 education solutions that Genesis MediaCom has developed for the
market th is year.
This month~ me company will introduce educational IT solutions in the cloud~
connecting all education stakeholders using the platform.
School administrators, teachers, students and parents are me four key stakeholders for
the digi tal education transformation~ Mr Witaya said.
"IT is just a faCilitator for education, while the transformation is actually done by
educator.s," he said. ".1U1 four stakeholders can deal with education based on our new
The company has developed four core system5 to serve d igital education, covering
school and univenity resource management, learning and collaboration.
There are 21 solut ions that Genesis MediaCom will launch thts year, :some of which a.re
ready and the rest still in heta versions.
For learner:s~ Mr Witaya .said the solutions cover skfl1.s development for presch oolers,
language skills development for learners. and a testing and tuition system for p rimary,
secondary and vocational education.
"i"le are working with an international internet cybersecurity firm and will introduce
the solution to filter content, making it suitable for learners of different ages," he said,
adding that there are 100,000 pages on the webSite, resulting in a great deal of
inappropriate content for children~ which the fi ltering tedmology can help screen.
For teachers, the solutions include a digital media bank an online tuition system and
core cu rriculum resources for primary and secondary education.
The digital media bank for teachers is an open platform available free of charge that
allows users to store multimedia content such as documents, texts, images, voice files
and Video clips.
"Our service platform is a channel giving parents a role in their child's education,
enabling students to learn any",here, any time," Mr Witaya said.
The company will present its digital platform to the education ministry and
educational institutes, and is working with sY5tem integrators at schools and agenCies,
as well as its 300 dealers nationwide.
Genesis MediaCom pioneered the liceIDing business model for the multimedia and
gaming industry in Thailand in 1996.
Genesis bills itself as the first local developer of e-books for schools.